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Publishers Summary:This practical guide to all aspects of interviewing for print and broadcast journalists demonstrates step-by-step how to manage the interview process, including how to prepare, what to do when you dont have time to prepare, the difference between ìsoftî and ìhardî interviews, and how to make the most out of any interview situation.How I Heard About The Book... Nothing more than a good old search of Amazon drink a being frenzy for books on interviewing; as I was trying to increase the value for listeners of our PreneurCast podcast show. Authors Background...Gail Sedorkin, journalism lecturer at Deakin University, is the coauthor of Get Your Message Across. She has worked for regional newspapers and ABC Radio. Judy McGregor is professor and head of the department of communication and journalism at Massey University. She spent 20 years as a reporter and editor of the Independent Newspapers Limited Group, and was the first female editor of a major paper in Australia.The Lesson/Argument in (About)Three Sentences...I went to town on this books with the highlighter and post-it notes. Here are some of my favourite excerpts:- The fact interview usually concentrates on the Who, What, When and Where questions and is used for print news briefs and broadcast news stores, where space and time are limited. The interview for opinion or comment emphasises the Why and How questions, and is more commonly used in lover stories.- Vox Pops: everyone who is interviews should be asked the same question; to canvass peoples feelings about a persons actions or a topical issue. - There are times when you have to be brave enough to ask naïvely dumb questions without appearing completely stupid. Coax the subject of the interview to explain the background of a conflict, dispute or issues to that your audience will understand.- Always be very clear on what the point of the interview is-General Rule: DOnt supply questions in advance. -Always research relevant icebreakers for the first few minutes of the interview (read their twitter or Facebook feeds) Why Read It ...If youre doing any type of interviewing, be it for a podcast like me, to gather information for a blog post or newsletter; knowing some of the industry skills will show through in for content. Key Chapters ...The three chapters with the most highlights for me where:2. Research4. Breaking the ice5. The questionsConsumption Method [Audio,eBook,Paperback etc] ...PaperbackOther Similar Books Worth Checking Out ...[Two different books with the same title]The Art of the Interview: Lessons from a Master of the Craft - Lawrence GrobeThe Art of the Interview - Martin PerlichWhat Was Missing ...Hmmm... I was originally hoping to find a list of standard operating procedure type questions; or at least a swipe file I could use for inspiration ... but I quickly learned, something that I should have already realised .. that every interview is different and you MUST do your own research to find the relevant, irreverent and engaging questions.

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